by Rebekah Starkey Keasling
Hutchinson, KS - On January 12, 2015, the Oregon Ducks and the Ohio State Buckeyes will face off in the first ever College Football Playoffs National Championship game in Arlington, Texas. Thanks to a local, family owned company, they will be arriving to the game in style.
Lowen Color Graphics was hired by Performance Awards Center to create ten vehicle wraps for the ten busses that will carry both teams to the Championship game. Five busses wrapped for Oregon, five for Ohio State. Of course, they didn’t know who would be going until after the Rose Bowl and the Sugar Bowl were complete.
All graphics sets had to be produced and shipped within 24 hours, an impossible feat were it not for the experienced people and state-of-the-art equipment at Lowen Color Graphics — the largest single-source fleet graphics provider in North America and an undisputed leader in the industry.
In order to meet the tight deadline, the whole operation was orchestrated down to the smallest detail for each possible outcome of the semi-final games. Lowen Color Graphics’ Customer Service Representatives worked closely with their Prepress Department and the people at Performance Awards Center to ensure that art was designed and approved for all four possible contenders: Florida State, Oregon, Ohio State and Alabama. All were ready to go to production with just a phone call.
“I have been a client of Lowen Color Graphics for over ten years. Working with their Senior Account Manager, along with Lowen’s internal staff and the most up to date equipment I’ve found to date I have been very pleased with the quality, clarity, communications, delivery and cost every time. It’s nice to have a supplier that consistently delivers. They have also produced everything from bus wraps, tractor and trailer wraps, stadium signage & concession trailers for our extensive collegiate clientele,” said Jon Cooperstein, Director / Sports Division of Performance Awards.
The evening of January 1st, while most companies were closed for the holiday, Lowen Color Graphics had essential production personnel standing by here in Hutchinson awaiting the result as the Rose Bowl wrapped up in Pasadena, California. Within 30 minutes of the game’s end, the Ducks’ graphics were on the presses.
When the Sugar Bowl was completed in New Orleans, Louisiana a few hours later, the Buckeyes’ wrap went straight into production as well. Once the graphics had been printed - including over 5,000 feet of window film and 90 - 54” inch vinyl panels, they went through a precise finishing process in accordance with 3M MCS™ warranty standards. All of the graphics were produced on 3M IJ3552C Changeable film to remove with ease the day after the Championship. The graphics were then shipped to two separate locations in Texas, where the installation took place.
Tight communication between the two companies was key throughout the process, right up to the end. In fact, Performance Awards Center was hoping to have the graphics shipped by Saturday to leave them just enough time to be installed for the trip, but Lowen pushed through and had them out the door by end of business Friday.
“We welcome tight deadlines — it is one of the things that sets Lowen Color Graphics apart. We will go the extra mile to not only meet our customers’ expectations, but to exceed them every time. If a client makes a seemingly impossible request, we start with yes and then make a plan to get it done,” said Roger Borth, Executive Vice President and General Manager of Lowen Color Graphics.
Keep an eye out for the busses when No. 4 Ohio State takes on No. 2 Oregon, Monday night for the College Football Playoffs National Championship.