The time is quickly approaching. Families with gather for cookouts and pool parties. Communities will come together and light up the sky with colorful displays. Bands will march down Main Street in towns across the USA. The stores are stocked up with watermelon and apple pie and you can bet there is a sale on hot dog buns this week. Saturday is Independence Day.
Every year, all across the United States we take a collective pause on the fourth day of July to celebrate the freedom we all enjoy and the battles won to secure that freedom. While we may be celebrating long past victories, our hearts also honor those who continue to serve and sacrifice in support of this great nation.
With half a million active duty troops and personnel deployed around the world, what better reminder to show support back home? A number of companies are using their fleets to do just that, and in a big way.
Some companies, such as Kroger, have wrapped trailers to thank our troops which have been used in local parades as well as on regular routes. Saddle Creek Logistics Services is a proud supporter of Wreaths Across America and shows their support with a full color graphic wrap. Central Refrigerated Service uses their trucks to spread the word on their specialized training for active and retired military, as they call it C.R.A.F.T (Central Refrigerated Armed Forces Training.)
We owe a debt of gratitude to the men and women in uniform who put their lives aside to protect the freedoms that many of us take for granted. It is possible that your company has some way that they give back and support the troops already. Why not show it in a big way and remind others to do the same?