April was a busy month for our sales and marketing staff. Lowen Color Graphics exhibited at the North American Fleet Association’s Annual Institute and Expo held this year in Orlando, Florida on April 15th and 16th. After a brief stop back at headquarters they were off to Cincinnati, Ohio for the National Private Truck Council’s Annual Conference and Exhibition which was held the last weekend of April.
Lowen Color Graphics recently launched Agile Fleet Branding, which we are highlighting at all of our trade shows throughout the year. When it came time to plan our trade show booths, we thought “What is more Agile than race car?”
The centerpiece of both booths was a car, wrapped to mimic 3M’s Jeff Gordon NASCAR. For NPTC, a Corvette was wrapped in 3M 1080 white satin aluminum with various overlays — some produced digitally, some conventionally, then sent through cutting and finishing before heading out to shipping and installation at Lowen Certified. Like so many of our projects, every department was involved in some way — and it turned out flawless. But, of course, we accept no less. Our ability to handle every step of a project internally, from conceptual design through production and installation, allows us to maintain the Lowen standard of quality throughout. Once completed it began its trek from Hutchinson, Kansas, driven by our VP of Sales and Marketing Darren Keller, to Cincinnati for the show that weekend.
All along the route he received countless compliments on the workmanship of the wrap in transit to the show through Kansas, Missouri, Illinois, Indiana and Ohio as well as during the show from our customers, prospects and even our competitors!